Operational Field Guide

How to build a quote follow-up system

Open quotes rotting in WhatsApp are revenue sitting still. A follow-up system is a log plus a nudge, not a sales methodology course.

Capture the quote request the same way every time

Form or structured WhatsApp intake with job type, postcode, and urgency. Free-form chat alone is where quotes disappear.

Track status in one place

New, quoted, waiting, won, lost. Anyone covering the phone should see the same list.

Schedule the polite chase

A 48-hour or 5-day reminder with a template message recovers work without sounding like spam.

FAQ

Does this replace estimating software?
No. It wraps the conversation around the quote so follow-up is not memory-based.

Next step

Have your own version of this operational problem?

Describe where work stalls, where leads disappear, or what your team has to re-type. You will get a focused diagnostic and written price band, not a sales deck.

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